Remodeling Sales Pain: When Homeowners Just Want “Nicer”
Redefining Pain for Remodeling Sales Conversations
When a homeowner says their kitchen “works fine” but they’re tired of it, the Sandler pain funnel still applies. Instead of hunting for something broken, redefine pain as anything important enough that they’re willing to spend money, time, and live through the inconvenience of remodeling to change it.
