Mastering Client Objections: Sales Tactics for Construction Professionals
The Importance of Setting Clear Expectations
In the construction industry, setting clear expectations from the outset can significantly reduce the likelihood of client objections. Clear communication about project timelines, costs, and deliverables ensures that both parties are on the same page, fostering trust and transparency. By establishing a clear defined future (CDF) during initial discussions, you create a roadmap that guides the client through the project lifecycle. This approach not only helps in managing client expectations but also in preempting potential objections before they arise.
