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Maximizing Sales with Transactional Analysis Techniques

Unlock the Potential of Your Sales Strategy by Mastering Transactional Analysis

Understanding the Three States: Adult, Parent, and Child

Transactional analysis, a psychological theory developed by Eric Berne in the 1960s, provides a powerful framework for understanding human interactions. At its core, transactional analysis identifies three states of communication: Adult, Parent, and Child. Each state influences how we interact with others and can significantly impact sales outcomes.

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Mastering Sales Techniques: PALO and Effective Client Engagement

Unlock the potential of the PALO sales method to revolutionize your client meetings and boost your closing rates.

Setting Clear Purposes: The Foundation of Successful Sales Meetings

Every successful sales meeting begins with a clear purpose. Setting a definitive goal for your meeting not only keeps the conversation focused but also ensures that both parties understand why they are there. In the PALO method, the 'P' stands for Purpose. This step is crucial because it sets the stage for the entire conversation.

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Mastering Sales Conversations with Negative Reversing

Understanding the Power of Negative Reversing in Sales

Negative reversing is a transformative technique in sales conversations that empowers sales professionals to take control, qualify leads, disqualify unfit prospects, and handle objections effectively. Rooted in principles of psychology and human behavior, negative reversing involves responding to a prospect's statements with questions that subtly challenge their assumptions. This technique not only uncovers the true motivations and concerns of prospects but also positions the salesperson as a trusted advisor rather than a traditional seller.

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Mastering Sales Meetings: Effective Strategies for Success

Unlock the secrets to conducting impactful sales meetings that drive results and build lasting client relationships.

Setting Clear Expectations for Every Meeting

Setting clear expectations is the cornerstone of a successful sales meeting. By defining the purpose, agenda, logistics, and expected outcomes upfront, you create a structured environment that fosters productive discussions. This approach not only aligns both parties but also ensures that everyone is on the same page regarding the meeting's objectives.

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