Maximizing Sales with Transactional Analysis Techniques
Unlock the Potential of Your Sales Strategy by Mastering Transactional Analysis
Understanding the Three States: Adult, Parent, and Child
Transactional analysis, a psychological theory developed by Eric Berne in the 1960s, provides a powerful framework for understanding human interactions. At its core, transactional analysis identifies three states of communication: Adult, Parent, and Child. Each state influences how we interact with others and can significantly impact sales outcomes.
