Mastering Pain Development in Sales for Higher Conversions
Build Trust to Uncover Pain
A client will not share their deepest frustrations with a stranger. That's why building trust is the first, most critical step. Your goal is to make the client feel safe and understood. Do this through active listening and genuine engagement. By showing empathy and validating their concerns, you create an environment where they feel comfortable revealing the emotional weight behind their problems, not just the facts.