Selling with Jeff

Posts by:

Jeff Borovitz

AI in Construction Sales: Save Time, Win Trust

Clarifying the real sales problem before adding AI

AI in construction sales works best when it solves a clear problem: overloaded reps who spend too much time on low‑value tasks and not enough time uncovering pain and driving decisions. Before you buy tools, get specific about where deals stall and which parts of your week feel like busywork.

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Sandler Selling System Lessons for Remodeler Sales

Bonding and rapport: building fast trust in a homeowner’s world

The Sandler selling system starts with bonding and rapport: intentionally creating enough trust that prospects will share the truth about their situation, money, and decision process. In residential construction and remodeling, that means treating every conversation as a partnership around someone’s home, not a quick pitch for a project.

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Sales Mindset for Remodelers: From BARF to FRAB

Why most remodeling salespeople struggle with mindset, not technique

Most remodeling salespeople don’t miss their number because they lack product knowledge or design skill. They miss it because their sales mindset quietly sabotages behavior: fear of money conversations, perfectionism, and old beliefs about “being a pushy salesperson” that kill action before it starts.

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