Selling with Jeff

Posts by:

Jeff Borovitz

Client Engagement PACE Framework for Post‑Sales

Why client engagement needs a simple PACE process

A client engagement process is a repeatable way to keep customers actively involved after the sale so they see value, share information, and renew. The PACE framework—Prepare, Align, Cultivate, Engage—turns scattered “good conversations” into a simple rhythm any post-sales or customer success rep can follow on every call.

Read More

Handle Non‑Paying Remodeling Clients with 10 Clear Steps

Immediate steps when a remodeling client won’t pay the final bill

When a non-paying remodeling client holds back the final check, start by slowing the situation down instead of swinging the contract like a hammer. Confirm what your agreement actually says, gather your documentation, and then plan one structured conversation focused on understanding, not arguing.

Read More

Sandler Success Triangle for Remodeler Sales Mindset

Why mindset for remodelers starts with the Sandler Success Triangle

The Sandler success triangle gives remodelers a simple way to improve sales: start with consistent behaviors, support them with a healthy attitude, and then refine technique. Instead of telling designers to “fix their attitude,” you define specific actions, measure results, and let confidence grow from real wins in the field.

Read More

Handle Sales Prospecting Objections With Confidence

Why “already have a guy” is really a trust and change objection

**Handling common sales prospecting objections starts with understanding that “We already have a vendor” usually means they don’t see enough reason to change, don’t fully trust you yet, or feel switching will be work. Your job is not to argue; it’s to lower defenses and discover whether a real improvement exists.

Read More

Turn Design Presentations Into Decisions with ETCFF

Use ETCFF to turn design presentations into firm decisions

The fastest way to turn a great design meeting into an actual project is to keep tying every choice back to ETCFF—Expand, Time, Cost, Fix, Feel. Instead of treating the workshop as a show-and-tell, you use each step of ETCFF to confirm why they invited you, why now, and what must happen at the end of the meeting.

Read More