Selling with Jeff

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Jeff Borovitz

Never Negotiate: Give Options and Protect Your Price

Why price is never the real issue in high-value projects

Price resistance in high-value construction or remodeling projects is rarely about the actual dollar amount; it’s about the buyer’s beliefs about value, risk, and alternatives. When a homeowner says, “That’s more than we planned,” what they often mean is, “I’m not yet convinced this is the smartest way to invest this money compared with my other options.”

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Leadership Mentoring: From Good Intentions to Daily Habits

Turn everyday moments into powerful mentoring opportunities

Effective mentoring happens when leaders turn real performance problems into coaching conversations instead of blame. A strong leader starts by clarifying the issue, asking questions, and co‑designing a plan so the other person owns the next steps. This approach turns a tense meeting into a chance to grow skills and trust around leadership mentoring.

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Handle Sales Objections the Sandler Way

Start with the Dummy (Curiosity) Curve, Not Product Pitches

Effective handling sales objections starts by asking more questions than you answer. Instead of proving how smart you are, act like a curious beginner: slow down, ask simple questions, and let the prospect do most of the talking so you uncover what is really driving their pushback.

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Handle Tough Remodeling Client Conversations with Confidence

Follow up with busy clients without feeling pushy

Effective client follow‑up means respecting people’s time while still protecting the project timeline. The key is to ask for preferred communication channels early, escalate thoughtfully (email to text to phone), and keep every message tied to the client’s own priorities instead of your internal deadlines.

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Use Pain Funnels to Close More Remodeling Deals

What a sales pain funnel is and why it closes more remodeling work

A sales pain funnel is a series of follow‑up questions that dig below a surface complaint to uncover the real, emotional reasons a homeowner wants to change. When you slow down, go several levels deeper, and let them talk, the close becomes a logical next step instead of a hard pitch.

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