Never Negotiate: Give Options and Protect Your Price
Why price is never the real issue in high-value projects
Price resistance in high-value construction or remodeling projects is rarely about the actual dollar amount; it’s about the buyer’s beliefs about value, risk, and alternatives. When a homeowner says, “That’s more than we planned,” what they often mean is, “I’m not yet convinced this is the smartest way to invest this money compared with my other options.”
