Selling with Jeff

Posts by:

Jeff Borovitz

Handle Indecisive Remodeling Clients Without Burning Out

Reset expectations with a clear decision-making framework

Managing indecisive remodeling clients starts with resetting expectations around decisions, timelines, and scope. You need a written framework that spells out when selections are due, what “locked” really means, and how changes affect cost and schedule, so you can protect your team without making the client feel abandoned.

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AI Sales Role Play: Practice More Than You Perform

Why good remodeler deals are lost before price is discussed

AI sales role play helps remodelers stop losing good opportunities because it forces you to master the early parts of the sales call—why change and why now—before you talk price. When prospects feel their pain has been understood, they stop treating you like just another bid.

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Use DISC, PALO, and “Yes, And” to Build Client Trust

Why DISC matters more than you think in client conversations

DISC communication styles help you see why some client conversations feel effortless and others feel like you’re speaking different languages. When you adjust how you communicate to match their style, you reduce friction, surface the real issues faster, and create the conditions for honest, trust‑based dialogue.

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Sales Hiring Process: Find Hungry, Coachable Reps

Build a sales hiring process that filters for hunger

A strong sales hiring process deliberately screens for attitude, curiosity, and hunger before you ever talk about compensation. Instead of reacting to resumes, design a repeatable system that forces candidates to show who they are: how they prepare, how they communicate, and how badly they want to grow over the next five years.

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AI in Sales: Amplify Results, Not Replace Reps

Why AI in sales is an amplifier, not a replacement

AI in sales is best used as an amplifier: it multiplies the impact of good selling habits instead of replacing human reps. The most effective teams use AI to handle repetitive work, while salespeople focus on trust, discovery, and closing complex deals that still require real judgment.

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