Selling with Jeff

Posts by:

Jeff Borovitz

Make Your PALO Interactive, Then Talk Money

Turn PALO into a real dialogue that builds trust fast

A PALO sales opening is a brief, structured conversation that sets purpose, agenda, logistics, and outcomes for the meeting in a two‑way, question-based dialogue. Done well, it builds immediate trust, gets prospects talking, and turns a stiff sales call into a collaborative working session instead of a one‑sided monologue.

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Use the Sandler Pain Funnel to Create Real Urgency

Why urgency problems start in the pain step, not at the close

The Sandler Pain Funnel is a questioning framework that moves prospects from surface problems to specific impacts, emotions, and urgency, so they sell themselves on change instead of you pushing. When urgency is low and decisions stall, it’s almost always because pain was left vague, unquantified, or only discussed once.

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AI in Construction Sales: Save Time, Win Trust

Clarifying the real sales problem before adding AI

AI in construction sales works best when it solves a clear problem: overloaded reps who spend too much time on low‑value tasks and not enough time uncovering pain and driving decisions. Before you buy tools, get specific about where deals stall and which parts of your week feel like busywork.

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