Selling with Jeff

Posts by:

Jeff Borovitz

Harnessing Pain Points in Sales

Identifying Key Customer Pain Points

Identifying key customer pain points is akin to discovering hidden treasure. The pain points represent the challenges, frustrations, or unmet needs that your potential customers experience. Understanding these can dramatically shift your sales strategy from a generic pitch to a targeted solution offering. By listening carefully and asking the right questions, you can uncover these pain points and position your product or service as the ideal remedy. This strategic approach not only enhances trust but also facilitates a genuine connection with your customers, paving the way for more successful sales interactions.

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Client Communication for Design Projects

In design projects effective client communication is not just a nice-to-have—it's a necessity. Whether you're designing a kitchen remodel or a comprehensive home renovation, clear and strategic communication can make the difference between a successful project and one fraught with misunderstandings. Here’s how you can enhance client communication throughout your design projects.

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Overcome Ghosting with Upfront Contracts

The struggle to maintain prospect engagement is a common hurdle in sales. One moment you have a promising lead, and the next, you're left wondering what went wrong. This scenario, also known as "getting ghosted," is a frustrating reality for many sales professionals. However, employing upfront contracts can serve as a powerful tool to mitigate this challenge. An upfront contract is essentially a mutual agreement between the salesperson and the prospect, outlining the expectations for both parties. This strategy not only clarifies the path forward but also sets the stage for a more committed and transparent relationship.

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