Selling with Jeff

Why great sellers predict, not persuade

Transactional analysis in sales is a practical way to qualify faster by understanding which ego state a buyer is in and guiding the conversation, instead of trying to talk them into a decision. When you focus on predicting what they will buy, you protect your time and avoid chasing bad‑fit deals.

Unlock the Secrets to Transforming Your Sales Approach with Transactional Analysis

Understanding the Three States of Transactional Analysis

Transactional analysis is a powerful tool that can transform your sales approach, making it more effective and intuitive. At its core, transactional analysis identifies three states that individuals can inhabit during interactions: the Adult, the Parent, and the Child.