Selling with Jeff

Use DISC to Build Trust and Get the Truth in Sales

Why trust—not technique—wins sales conversations

Using the DISC model in sales means adapting how you communicate so prospects feel understood and safe enough to tell you the truth. When buyers trust you, they share real concerns, budgets, and decision dynamics instead of hiding behind polite lies, stalled deals, or endless “think‑it‑overs.”

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Transactional Analysis in Sales Calls: Stay Out of Child State

What is transactional analysis in sales and why your ego state matters

Transactional analysis in sales is a simple model that helps you manage your own mindset so you can predict how a prospect will behave instead of trying to persuade them into a yes. It says every conversation happens from three ego states: Parent, Adult, and Child—and your state drives whether the deal moves or stalls.

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