Selling with Jeff

IMPACT Prompt Checklist for Everyday AI Tasks

Understand the IMPACT formula before you prompt

The IMPACT prompting formula is a simple checklist for writing better AI prompts: Intent, Message, Persona, Audience, Context, and Tone. Instead of a one‑line request, you give the AI a short brief that explains your goal, who you are, who it’s for, and how the answer should look.

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RECON Client Review Meetings to Protect Key Accounts

What RECON client review meetings are and why they matter

A RECON client review meeting is a structured check‑in with an existing customer where you revisit their original pains, review results, and agree clear next steps. Used monthly or quarterly with your key accounts, it reduces churn, uncovers new projects, and creates natural moments to ask for referrals.

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