Selling with Jeff

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Jeff Borovitz

DiSC Sales Playbook: Read Buyers and Adjust Fast

What DiSC really changes in a sales conversation

DiSC sales communication means using behavioral styles (Dominance, Influence, Steadiness, Conscientiousness) to decide how you open, question, and close in real time. When you match how buyers like to communicate, they relax faster, tell you the truth sooner, and you stop wasting hours on people who were never going to buy.

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Sandler Pain Funnel for Energy Efficiency Sales Calls

Why Your Energy Efficiency Calls Stay Surface-Level

In energy programs, stalled deals rarely come from bad pricing; they come from shallow discovery. The Sandler pain funnel is a questioning sequence that takes a prospect from a vague complaint about bills or equipment to the concrete financial and operational pain that actually motivates a facilities leader to act.

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