Use PALO to Run Every Sales Meeting Like a Pro
What the PALO framework is and why it fixes ‘drifty’ sales calls
A PALO upfront contract is a short, permission‑based conversation at the start of a meeting where you and the prospect agree on Purpose, Agenda, Logistics, and Outcome. In 40–60 seconds, you set adult‑to‑adult ground rules so you stop guessing, stop chasing, and know exactly what will happen after the call.
