Use Biggest Fear to Strengthen Your Up-Front Contract
What “biggest fear” really is in Sandler—and why it isn’t manipulation
Biggest fear in the Sandler system is a short, disarming statement you add to your up-front contract to name the specific problem you’re worried will derail the project, and then ask the buyer to help you prevent it. Used well, it protects their schedule, your time, and the truth in the conversation.
