Selling with Jeff

Use ETCFF to turn design presentations into firm decisions

The fastest way to turn a great design meeting into an actual project is to keep tying every choice back to ETCFF—Expand, Time, Cost, Fix, Feel. Instead of treating the workshop as a show-and-tell, you use each step of ETCFF to confirm why they invited you, why now, and what must happen at the end of the meeting.