Selling with Jeff

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Behavior (2)

The Dummy Curve: Why Top Sellers Talk Less and Win More

What the Dummy Curve Really Is—and Why It Still Wins Deals

The Sandler dummy curve is a sales pattern where average reps talk more as they gain product knowledge, while top performers deliberately act less like experts, ask more questions, and let buyers do about 70% of the talking. This "strategic humility" keeps prospects comfortable, opens them up, and surfaces real buying motives.

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