Selling with Jeff

Setting the Stage: Clear Expectations and Upfront Contracts

In the fast-paced world of sales, first impressions are crucial. Setting clear expectations from the outset can significantly impact the success of your client meetings. This begins with an upfront contract that outlines the agenda and objectives of the meeting. By establishing a mutual understanding, you create a roadmap that guides the conversation and ensures both parties are aligned. For instance, informing the client that the initial part of the meeting will involve a sit-down discussion to understand their needs can prevent premature dives into problem-solving. This approach not only sets a professional tone but also demonstrates your commitment to a structured and effective meeting.