Selling with Jeff

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Sales Process

Remodeling Close Rate: Fix Process, Not Just Price

What a healthy remodeling close rate really looks like

A remodeling close rate on sales-qualified leads in the 25–35% range is typically healthy. Industry benchmarks show many B2B teams average about 20%, with stronger service firms in the 30–40% band. If you’re consistently above 50%, you may be under-quoting, over-filtering, or not putting enough proposals into the market to grow.

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