Fix Sales Slumps with FRAB, Not More Call Scripts
What FRAB really means for your sales mindset
A strong sales mindset is less about being hyped up and more about how you explain results to yourself. Most people run on BARF: Belief → Actions → Results → Feelings. FRAB flips that: start from the Feeling you want, define the Result, back into the Actions, and then update your Belief.